Step into a world of vintage Florida flair at the Matheson History Museum’s Floridiana Festival & Marketplace. Browse a curated selection of Florida souvenirs, artifacts, art, and more inside the main museum building. Outdoors in Sweetwater Park, enjoy live music, food trucks, historical demonstrations, and community organizations.
The festival kicks off at 10 a.m. with early access to the Floridiana Marketplace for Matheson members. At 11 a.m., the marketplace opens to the public. Don’t miss live music from local band Patchwork from noon to 3 p.m., and discover the rich history of Alachua County through engaging exhibits and activities.
🎟️ Admission: Free for all visitors after 11 a.m.
Sponsored in part by Visit Gainesville, Alachua County.
