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First Magnitude beer launch Sept. 30 supports Florida Museum butterfly conservation efforts

September 30 @ 5:00 pm - 8:00 pm

butterfly on a glass of beer

The Florida Museum of Natural History and First Magnitude Brewing Co. will host a fundraiser to help support butterfly conservation on Friday, Sept. 30, from 5 to 8 p.m. First Magnitude will release a new imperial stout style brew called “Reign,” highlighting the monarch butterfly as part of the Restore the Reign of the Monarch campaign. Merchandise will also be available for purchase, including tulip beer glasses and a coloring book about monarchs. The first 100 customers to purchase a “Reign” can or bottle will receive a swamp milkweed plant. All proceeds will be used for monarch habitat restoration. For more information, visit


September 30
5:00 pm - 8:00 pm
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First Magnitude Brewing Company
1220 SE Veitch St
Gainesville, FL 32601 United States
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Florida Museum of Natural History
(352) 846-2000
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