Bed Tax Revenue

Gainesville, Florida is now publishing the total bed tax revenue collected by Alachua County each month. We will be updating both the bed tax collections and the STAR report on a monthly basis.

You will find the current month's bed tax collections for Alachua County under the additional resources section.

STAR Report

The Gainesville office is pleased to offer our area partners access to to the well-known STAR Program, a reporting program with STR Global. Our monthly STAR report compares the performance of Alachua County hotels with that of 4 surrounding counties, and has proven to be a valuable tool for properties to make the most informed business decisions possible.

*All data is processed by STR using both the current and historical sampling of hotels.

You can view the current month's STAR Report under the addition resources section. The following calculations are represented in each STAR Report.

For further questions about the methodology used to produce these reports, please email info@smithtravelresearch.com.

• Average Daily Rate (ADR)
  Room revenue divided by rooms sold. The currency used to express ADR is shown on each report.
• Census (properties and rooms)
  The number of properties and rooms that exist in our database for the area(s) or segment(s) shown on the report.
• Country
  A geographic area that has internationally recognized boundaries, an organized economy, and a sovereign government with external recognition.ÿIt is typically recognized by the International Organization for Standardization (ISO).
• Demand (Rooms Sold)
  The number of rooms sold or rented (excludes complimentary rooms).
• Exchange Rate
  The factor used to convert revenue from U.S. Dollars to the local currency. The exchange rate data is obtained from Oanda.com. Any aggregated number in the report (YTD, Running 3 month, Running 12 month) uses the exchange rate of each relative month when calculating the data.
• Market
  A geographic area within a country. Markets are defined by STR and STR Global.
• Occupancy (Occ)
  Rooms sold divided by rooms available multiplied by 100. Occupancy is always expressed as a percentage of rooms occupied.
• Percent Change
  Amount of growth - up, flat, or down - this period versus same period last year (month or year-to-date). Calculated as ((TY - LY) / LY) * 100.
• Revenue (Room Revenue)
  Total room revenue generated from the sale or rental of rooms.
• Revenue Per Available Room (RevPAR)
  Room revenue divided by rooms available.
• Sample
  The number of hotels and rooms from which data is received.
• Sub-Market
  A geographic sub-area within a Market. Sub-markets are defined by STR and STR Global.
• Supply (Rooms Available)
  The number of rooms times the number of days in the period.
• Twelve Month Moving Average
  The value of any given month is computed by taking the value of that month and the values of the eleven preceding months, adding them together and dividing by twelve.
• WD (Weekday)
  Average of Sunday through Thursday
• WE (Weekend)
  Average of Friday and Saturday
• Year-to-date
  Measures (Occ, ADR, RevPAR, Supply, Demand, Revenue) are calculated using the sum of the values from January 1 of the given year.